Department of Media and Communication Studies/A.Y. 2019-20
Basics of Research Methodology
AJIT GAGARE

Basics of Research Methodology

This course is designed to introduce some of the basic concepts in research and explain their relevance in the world of media research. The course will begin by introducing students to the paradigm of scientific research and will help them realize the strengths and weaknesses of scientific methods. Students will learn the principles of scientific research with special reference to media and communication studies.

The course will introduce various approaches, elements, and data analysis  methods  used  in media research to help students prepare research design for various media-centric research  inquiry and conduct individual research project