A.Y. 2019-20

Course Instructor: Damini Kulkarni

This course examines a variety of social, cultural, and psychological issues as they relate to the audiences for Indian Cinema. It analyses people's everyday engagement with media, beginning with the history of audiences and audience research, then examining audiences for film genres, before addressing transformations in audiences with the advent of new media, especially hybrid, globalized, cross-media genres and user-generated content. The course frames its critical investigation of audience studies in relation to theories of active audiences, gender, encoding-decoding, and film fandom in particular.

Course Instructor: Iyesha Geet Abbas

This course is designed to introduce the concept of Archiving and its importance in the field of film studies. The course begins by providing an overview of archiving with concepts of curation. The course will also expose students to the concept of Digitization with the emergence of new media spaces in collaboration with the National Film Archives of India (NFAI)

Studying and working in the media requires an acute consciousness of the way media and culture shape people’s understanding of contemporary society. This course will examine how our everyday engagements with media are influenced and structured by broader industrial, political, ideological, and social contexts. It focuses on how people interpret and interact with media content which in turn influence cultural practices and continue to influence our daily lives. By anchoring on key theoretical debates this course provides a critical understanding of media and cultural studies from local, national and global contexts.

This course makes students recognize contemporary ethical and professional practices in media space, as dictated by-laws , acts and policies in Indian Context. Students will learn about their legal rights and obligations in a rapidly changing and complex legal environment for publicists, creative entrepreneurs and for journalists. We will also examine how to navigate the digital space of contemporary media and focusing on Fair Use, other copyright laws, policies and best practices in dealing with ethical issues.

This course is designed to introduce some of the basic concepts in research and explain their relevance in the world of media research. The course will begin by introducing students to the paradigm of scientific research and will help them realize the strengths and weaknesses of scientific methods. Students will learn the principles of scientific research with special reference to media and communication studies.

The course will introduce various approaches, elements, and data analysis  methods  used  in media research to help students prepare research design for various media-centric research  inquiry and conduct individual research project